Google Being Evil: Knol and Beyond

The Buzz

There’s been quite a bit of discussion on the blogosphere about Google’s recently launched service, Knol.

Basically, Knol is meant to be a Wikipedia-like site where users post articles. The difference is that these articles feature authors (who have a persistent identity on the site) prominently—thus encouraging authorities on various subjects to write about them.

However, the current complaints about Knol have primarily been some variation of these two:

  1. Knol is a Wikipedia killer, and is meant to start knocking wiki results off of Google top searches.
  2. Google is attempting to self-promote and is placing its own Knol content above other, longer-standing, and more authoritative content in searches.

I have little doubt, personally, that the first point is true. (more…)